Your Old News is Somebody’s “New” News
Yesterday, I did a “Blogging as a Business Tool” presentation for an IT services provider, POD/Respec. They do a free “lunch and learn” for their customers about once a quarter on various topics. Their CEO, Samantha Lapin, saw an article about blogging in our local paper, in which I was quoted extensively. Sooo, she called me to present. When I asked for a show of hands of who blogged, one man (out of 18 people) halfway raised his hand (His company has a couple of blogs, but they’re still learning.) When I asked how many people read blogs, about six raised their hands. We covered a lot of ground, and cleared up some misperceptions. “Gee, I thought blogs were sort of like on-line chat rooms.” Talked to several attendees during lunch about how they would now like to implement blogs in their business or organization (a technology company, a university, a nonprofit, a consultancy, a state agency, a CPA firm.)
The meeting was fun and educational for me as well. Reminded me that while blogging is old news to many of us on the Web - it’s very new news to many others, including our potential customers and clients. And so it goes with any tactic or technology. We can’t assume that just because it’s standard (or even boring) to us that our markets and audiences feel the same way.
(And, hey there POD people! Give me a ring if you want to talk more. Feel free to flex your blogging brain by leaving a comment here.)
Read More: The two-page PDF of the meeting handout - Why Blog article
Related Posts:
I Don’t Want “Everybody” To Read My Blog.
Five Reasons You Can’t Blame Iowa NM Web Developers
Mo’ Better, Mo’ Blogging (yes, for business)
How Do You Write An Outstanding Blog Post?
If you’d like to leave a comment, please do so. It may take a bit to show up since I hate making people type in little letters (I can’t read most of them myself) - so I moderate all comments. Feel free to disagree - debate is healthy. However, I’ve blacklisted the worst obscenities, including the “f” word, as part of the troll wall.
Tags: blogs, blogging, marketing troubleshooting
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July 27th, 2007 at 10:50 am
Wow…you really must stop reading my mind!
I had a similar experience yesterday - I attending a ‘getting the most out of online” seminar with the local radio station yesterday. Seemed that most of their sales people didn’t get the idea of blogs, or even online advertising. Meanwhile, they’re the folks trying to sell this stuff to their customers. Time for some training…
I personally realized that I need to write up a good 101 level page for my site on both blogging and online advertising to at least provide a primer for my less savvy customers.
July 27th, 2007 at 12:10 pm
Mark,
While you’re writing that primer - be sure and expand on your recent post re spam. Some people still think site “hits” are a great thing…they’ve not even got to the page view yet. And, robots? What are those?
July 31st, 2007 at 7:34 am
Exactly…explain it all in simple terms, with links that go deep into the specific subject, but without making the subject off putting to the regular user.