Your Marketing Plan: The Five Questions
I’m prepping my PowerPoint presentation (and making every slide beg for life) for the TVC entrepreneur seminar series on Wednesday. I’ve got an hour to review “Your Marketing Plan.” I’m not going to talk about outlines and templates. I’m focusing on the thinking that has to go into a plan.
Rather you’re talking to potential investors, your own employees, or “just” yourself…and regardless if you’re high-tech, low-tech, or even “no-tech” – your marketing plan should must answer the following questions:
1. How Are You Going to Sell It?
2. How Are You Going to Sell It to Strangers?
3. How Are You Going to Sell More than One?
4. How Are You Going To Keep Selling It?
5. How Are You Going To Keep Selling It Over and Over?
Oh, and write the executive summary first.
(If you’re in the Albuquerque area, the TVC seminars are free and worth your time. The seminar is 8 to 12 and we’ll also be talking about market research and pricing. You can RSVP to Margaret Speer at 843-4202, or margaret at lmco.com.)
If you’d like to leave a comment, please do so. It may take a bit to show up since I hate making people type in little letters (I can’t read most of them myself) – so I moderate all comments. Feel free to disagree – debate is healthy. However, I’ve blacklisted the worst obscenities, including the “f” word, as part of the troll wall.
Tags: marketing, marketing troubleshooting, marketing plan, entrepreneur sanity check
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