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Mary Schmidt Marketing Troubleshooter


I’m the World’s Worst “Consultant.”

May 20, 2014

No. Really, I will tell you all the reasons to not hire me.  (And I loathe the word “consultant.” Always have. But…)  For example:

At your stage in development, you’re better served by spending the money on actual sales efforts, improving your product, traveling to meet with customers, etc. (Customer meetings and biz networking are two of the best “marketing” tactics. Of course, you need to do some upfront qualification and set goals for yourself.).  I’ve refunded retainers before—rent comes before advice. If your doors aren’t open, you sure can’t sell anything.

You don’t need a consultant. You need a good accountant…or attorney…or procurement specialist…or…(I don’t need any more consultants! I need people who do things!. True quote

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Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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