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	<title>Comments on: Marketing Is Easy! I&#8217;ll Read a Book!</title>
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	<link>http://www.maryschmidt.com/2007/08/10/marketing-is-easy-ill-read-a-book/</link>
	<description>Business Development, Marketing, Common Sense &#038; Creativity</description>
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		<title>By: Mary Schmidt Marketing Troubleshooter &#187; Amazing! A Doctor Who Knows Marketing</title>
		<link>http://www.maryschmidt.com/2007/08/10/marketing-is-easy-ill-read-a-book/comment-page-1/#comment-146479</link>
		<dc:creator>Mary Schmidt Marketing Troubleshooter &#187; Amazing! A Doctor Who Knows Marketing</dc:creator>
		<pubDate>Tue, 24 Feb 2009 16:00:56 +0000</pubDate>
		<guid isPermaLink="false">http://www.maryschmidt.com/2007/08/10/marketing-is-easy-ill-read-a-book/#comment-146479</guid>
		<description>[...] she tells me about STATMed.(WOM! alert) Hey, that sounded familiar. Sure enough, I&#8217;d written a post in 2007 about the doctor and her problems with marketing. Dr. Near made the common mistake of confusing advertising with marketing. But, here&#8217;s what [...]</description>
		<content:encoded><![CDATA[<p>[...] she tells me about STATMed.(WOM! alert) Hey, that sounded familiar. Sure enough, I&#8217;d written a post in 2007 about the doctor and her problems with marketing. Dr. Near made the common mistake of confusing advertising with marketing. But, here&#8217;s what [...]</p>
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		<title>By: Mark Cahill</title>
		<link>http://www.maryschmidt.com/2007/08/10/marketing-is-easy-ill-read-a-book/comment-page-1/#comment-138267</link>
		<dc:creator>Mark Cahill</dc:creator>
		<pubDate>Sat, 11 Aug 2007 15:30:35 +0000</pubDate>
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		<description>Ten tons of oranges and I still can&#039;t make a glass of lemonade!

Would it surprise the good doctor if I could pick up a book and start performing gall bladder surgery?  Why are supposed professionals so quick to think &quot;do it yourself&quot; will work for them in crucial areas of their business such as marketing or web design?</description>
		<content:encoded><![CDATA[<p>Ten tons of oranges and I still can&#8217;t make a glass of lemonade!</p>
<p>Would it surprise the good doctor if I could pick up a book and start performing gall bladder surgery?  Why are supposed professionals so quick to think &#8220;do it yourself&#8221; will work for them in crucial areas of their business such as marketing or web design?</p>
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