August 22, 2007
Mattel’s Marketing Problem
CNN: “The CEO of Mattel Inc. insisted Tuesday that his company has ‘rigorous standards’ and apologized as the company was forced to recall millions of toys for the second time in two weeks.”
Well, no, you don’t, Mr. Eckert. Otherwise, the recalls wouldn’t be necessary. Yet another example of everything you do is marketing.
Also from CNN: “‘If there is a problem with the toys, the brand owner and the importer have a big responsibility,’ Li told the newspaper.” (Li Zhuoming, executive vice chairman of the Guangdong Provincial Toy Industry Association)
Read More:
Consumerist: Chinese Poison Train: Mattel CEO’s Online Video Apology
Holly Buchanan, GrokDotCom: Do You Believe Mattel’s CEO?
Tags: marketing, marketing troubleshooting, Mattel
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August 22nd, 2007 at 10:42 am
Nothing short of “We got greedy, we got caught, we’re sorry” is going to do it. They have put our children at risk because they outsourced work to China, removed jobs from the US, then didn’t even bother to do a rudimentary quality check.
Anyone who has done business in China can tell you that you’ve got be overly diligent in QA to make sure you not only have a safe product, but that you got what you have paid for.