More What NOT to Do in EMarketing
This landed in my email box - somehow made it past the spam filters:
Hi Mary R,
My name is Alice XXXX from XXXX, A dominant player in B2B list industry and one of the largest resource for B2B direct mailing and emailing lists. We partner with the clients to help them doing successful targeted marketing campaigns.
I was doing research on Software and Services related firms and came across your company Schmidt & Assoc. Your company can benefit from our custom built targeted decision maker lists, which are great for in -house marketing programs. We provide Prospect lists, custom built to any criteria i.e. any SIC code/industry, any state/territory, any revenue size/target titles with required contact details like First & last names, Phone, fax, e-mail, physical address etc
…(more, including offering to give me a FREE list of 100 contacts. I admit, I was tempted, just to see what crap they’d send me.)
Okay, so say I bit (I so love cold emails that call me “Mary R” and have demonstrated the sender knows nothing about me or what I do) and am just panting to share this marvelous information with other potential customers - uh, nope, can’t do it - here’s what it says at the bottom of this “dominant” player’s email.
This e-mail message, including any attachments, is for the sole use of the intended recipient(s) and may contain confidential and privileged information. Any unauthorized review, use, disclosure or distribution is prohibited. If you are not the intended recipient, please contact the sender by reply e-mail, delete and then destroy all copies of the original message.
Guess ya don’t have to be smart to be dominant, heh? (Sigh) Some days it’s just too easy.
Anybody have good examples of eMarketing?
Tags: marketing, marketing troubleshooting, email marketing, Capital One, communications, emarketing
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September 10th, 2007 at 12:13 pm
A good example of eMarketing could be an online promotion or sweepstakes that is fun, entertaining and engaging to promote a new product for example. Another would be something that tightly integrates with offline efforts. Most people think that the two are separate, but they are not. Consumers are more and more integrated and the marketing strategies need to be as well. Good emarketers understand that today’s consumer has more power and can choose how we receive the information relevant to products and services. This is through the web, email and even mobile devices. Don’t send me junk text messages though. I can think of 4 companies that do this well and they are emarketinginc.com prizelogic.com sampletize.com and marsusa.com
No, I don’t work for them but have seen some of their work.
February 12th, 2008 at 11:00 am
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