And I Like Capital One!
They’ve always given me great service; my credit line just keeps getting increased; and I actually enjoy their commercials.
Then they send me an email with this subject line: “Mary R Schmidt, go paperless and get a .92 credit”
Huh, 92 cents? How did they come up with that? Normally, I’d probably never open this email but I’m on a tear lately re emarketing. Sooo, I open it and…ta-da! It’s $4.92.
Ah! Now it makes sense…and yes, I’ll sign up, particularly when I click on “view images” in Thunderbird and, tree-hugger that I am, I can actually see the tree and the cool call to action, “Save The Land, Lend a Hand.” Nice well-formatted piece. (If I view in plain text, I can’t even see the $4.92 line.)
Just goes to show you can spend tons of money and time coming up with a great campaign – and it’ll be wasted if you don’t do some basic tech planning and simple proofing. You might also want to not address people by full names complete with middle initial (and, gee, why isn’t the a period after the “R?” My inner English teacher is grumpy.) I know these things are automatically generated, but that really makes it cold.
P.S. I like Cap One, but I’d really start feeling the love if they’d offer a credit of say $50.00 – since I’m probably saving them at least $15 a month. (I’ve heard industry stats that it costs between $15 and $50 to send out a single monthly statement.)
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Tags: marketing, marketing troubleshooting, email marketing, Capital One, communications, emarketing
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Nice timing! Just received an email last night from Quicken (AU). Please do our survey and we’ll donate $1 to Charity XYZ.
Trouble is, they wrap the “click here” link to a remote image which if you have a half decent (ie more spam proof) email client, you won’t see.
So no link, no click here. Just this wonderful email with no way of actually doing their survey.
Unless you’re a nerd like me and drop to the raw email source and could extract the link manually.
But why do they choose to make it so hard for me to fill in their survey?
Heaven forbid that they would self select those who could reply!
My information is a little dated but that $15-50 monthly fee seems WAY too high; maybe it was a quote for one year of monthly statements? They would really have to be making great margins to afford a cost of $180-$600 per year for statements; let alone if you decided to call their customer service department.
Have a great weekend and don’t let your inner English teacher torment you.
Years ago, after ending my service with WorldCom, I received monthly bills for well over two years. The bills were generally for $.32 or some like-amount, were mailed in 9×12 envelopes, and contained about 7 or 8 pages each. I kept called a couple of times to try to get them to stop, but nothing happened. The bills eventually went away when WorldCom withered or morphed into MCI. While it may not have cost them $15 a month to mail all those ridiculous bills, it cost them more than a dollar each time they went after 32 cents that I didn’t even owe them.