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September 27, 2007

And Then Sometimes It’s Just A Bad Idea

GEICO CavemenThe GEICO cavemen show has undergone some “retooling.”

The producers were game when asked to describe scenes that might make viewers laugh.

“The cavemen playing squash is always really funny to us,” Gordon (producer) said. He also cited a bit in which one of the hirsute cavemen (the actors undergo extensive makeup) is offended by someone’s offhand remark about “The Flintstones.”

Um. Okay. Somehow I don’t see this being a hit. But then what do I know? “King of Queens” ran for something like 20 years…on every channel…all the time (at least it seemed that way.)

And so it goes in business and product development - if it just isn’t working (the product, your marketing, your sales strategy)…maybe it’s just a bad idea.

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