September 27, 2007
No, I Won’t Write Your Brochure.
Person looking at my business card: “Oh, you’re in marketing. Will you send me your pricing to write a new brochure?”
Me: No.
Certainly I can write. I enjoy it and I do a lot of it for clients as part of larger projects. However, I’m a marketer not a marcom producer. The former is “black and white” marketing; the latter is “color” marketing. A lot of thinking, analysis and development needs to happen before anybody starts writing anything. Here’s how Maureen Rogers explains it:
When people ask me what type of marketing I do, I sometimes answer “black and white,” i.e., I focus on those things associated with market research, product and market strategy, positioning. I explain what I do as a product marketer vs. what marcom does - “color marketing.” I am a complete, 100% believer that “color marketing” doesn’t work unless you get the “black and white marketing” done first, and done right.
So, no, I won’t write your brochure.
Read More: Maureen’s complete post, Look Before You Leap, why getting the marketing strategy straight matters.
Tags: marketing, marketing troubleshooting, marketing communications
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