In Case You Care: Technorati Changes
As a follow-on to my post, Link Lovin’: True Love or Cheap Date?
From Wired – Q&A: Technorati CEO Richard Jalichandra on the Future of the Site
Here’s part of what the new CEO, Richard Jalichandra, said in the Wired Q&A: “We’re really centered on trying to create a wholly unique media experience and improving our properties. Our big thing is going to be working on the advertising side of things to connect brands to the idea of global conversation that we strive for. Most of the opportunities and initiatives we’ve got coming up are going to address those two things.”
Far be it for me to armchair quarterback too much but…media experience????…advertising??? Oh my achin’ bla-blah. I’d suggest Mr. Jalichandra take a closer look at the bug-ridden Technorati technology and the wildly uneven user experience now, before he goes too much further on the new things. Techmeme is the least of his problems.
Or, as Michael Arrington at TechCrunch notes in his point-by-point analysis of the Wired Q&A: “I was hoping that the changing of the guard at Technorati would mean that the company would learn to become somewhat humble. Early signs say that isn’t the case. In a Wired interview, incoming CEO Richard Jalichandra did note that the company has some challenges ahead (in reality, the only challenge is to find a buyer, fast).”
What he said.
(Entrepreneurs: Read both posts – some great lessons to be inferred re business development, market perspective, and unrealistic hubris.)
P.S. Anybody want to chime re why someone would want to buy Technorati?
Tags: marketing troubleshooting, web marketing, Technorati, strategy
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My thought on why one would buy Technorati: All the juice it gets from folks linking back to it with it’s tags means (if it were properly monetized) it could be the #1 spot for links back on all things blog, a big deal in the land of findability. Of course, it would have to write some of it’s own content that folks link back to, and find a way to remain relevant and KEEP people linking back to them, but old habits die hard. Look at how many bloggers still use Technorati tags in their posts, and how many software programs have built in Technorati tags.
“Relevant” – ah, that’s the trick, isn’t it? How would they do this? How can they transition from a rather snarky popularity ranking system to something of intrinsic value? Hmmm…..
Yes, I’m still “tagging” but am dropping – I’m so over Technorati. Dont’ see the value for me or my readers, given how wonky their tracking/ranking system is.