6 Signs A Company Isn’t Ready for Prime Time
Rather any of us like it or not - it’s an always on, always connected e-mail, iPhone, Blackberry, RSS feeding, bloggin’ podcasting, wi-fiing Web World. To survive, much less thrive, companies (and nonprofits) need to act accordingly. Unfortunately, many are still on a learning curve (or like many newspapers - screaming, kicking, whining and absolutely refusing to change. Buh-bye Dinos!)
Here are just five signs a company isn’t ready for prime time:
1. Charging “convenience fees” for paying bills or making reservations online.
2. Listing Burying email as a contact method on the website - and then not responding or sending out pre-canned “responses” with “Donotreply.” (And, who wants to correspond with somebody named “info?” Neo, maybe.)
3. Direct mail “Special Offers” that aren’t available on the website.
4. Website offers and features about which the phone reps and direct salespeople know nothing.
5. Encouraging people to buy on the website…and then telling them they have to: a. Call to place the order, or b. Print out a form, fill it out and fax it. Man, that takes one dedicated customer…nahh, I think I’ll just go to Amazon.
6. Not offering the same merchandise on the website as in the stores. (Hello? Target? I tried to order a bunch of stuff from you this weekend.)
And…then there are those that have an unchanging “online brochure” that they posted years ago…and complain they “never get any business from the site.” Duh-oh!
Related Posts:
Nobody Comes to Our Web Site Anyway.
Why You Didn’t Get My Business - The Web List
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