Making Money on The Web
No, I’m not selling Internet magic or giving you five ways guaranteed to juice up your Google ads…simply some food for thought, from NYT/Cnet, via Slashdot:
A New York Times article hosted by CNet looks at the unique position of the Consumer Reports website; they’re one of the few online resources that gets by completely on subscription fees. They have no ads. One key seems to be valuing their online readers as much as their print readers - and charging both the same amount.…
While the rest of the industry sees print readers as more valuable–because advertisers do–Consumer Reports actually makes more money from readers on its Web site, because it avoids printing, trucking, and mailing costs.”
Hmmmm….Value the customer - what a novel idea!
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