Comments on: “It’s Easy!” (For whom???) http://www.maryschmidt.com/2007/12/11/its-easy-for-whom/ Business Development, Marketing, Common Sense & Creativity Thu, 15 Jul 2010 15:46:32 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Bruce Fryer http://www.maryschmidt.com/2007/12/11/its-easy-for-whom/comment-page-1/#comment-140847 Bruce Fryer Thu, 13 Dec 2007 01:54:45 +0000 http://www.maryschmidt.com/2007/12/11/its-easy-for-whom/#comment-140847 The discipline of this can be tricky. So make a list of concrete attributes which convey the subjective. So "Easy" could mean: - Useful in 20 minutes - Fixes itself when broken - Mr. Farber's second grade class uses it It reminds me of the time I wanted to use the phrase "No Brainer". Didn't do it. Instead talked about the product and many times a potential customer would say "That's a no-brainer". Mission accomplished. The discipline of this can be tricky. So make a list of concrete attributes which convey the subjective. So “Easy” could mean:
- Useful in 20 minutes
- Fixes itself when broken
- Mr. Farber’s second grade class uses it

It reminds me of the time I wanted to use the phrase “No Brainer”. Didn’t do it. Instead talked about the product and many times a potential customer would say “That’s a no-brainer”. Mission accomplished.

]]> By: Mary Ellen Merrigan http://www.maryschmidt.com/2007/12/11/its-easy-for-whom/comment-page-1/#comment-140829 Mary Ellen Merrigan Wed, 12 Dec 2007 18:57:26 +0000 http://www.maryschmidt.com/2007/12/11/its-easy-for-whom/#comment-140829 Easy is relative. Congratulations on a site that is deceptively simple. I can only imagine what went on behind the scenes. Yeah, I think I'll read a book and update my own! Happy Holidaze. Easy is relative. Congratulations on a site that is deceptively simple. I can only imagine what went on behind the scenes. Yeah, I think I’ll read a book and update my own! Happy Holidaze.

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