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Mary Schmidt Marketing Troubleshooter


Social Media for Service & Support Workshop—Friday, May 16, Chicago

Mar 18, 2014

My colleague (client, mentor, long-time friend) Al Hahn and I are partnering for our third workshop.  We’ll be deep-diving into social media, including the implications of the survey of ASP (Association of Support Professionals) we recently completed members, and giving examples of what works, what doesn’t and what has—in some cases—just downright flopped.  Among other topics, we’ll be discussing SLAs for social media (14% of respondents in the ASP survey have published SLAs for social media.)

No BS symbolAl and I consider ourselves founding members of the No BS Club. We don’t believe in magical thinking (Build it and they will come! Social Media is THE answer!) and we don’t do consultant happy talk. We’ve even been known to disagree on

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Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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