Marketing to Women? Your “Must Read” List
Holly Buchanan recently listed me as a finalist in the blog category for the “2007 Best Marketing to Women Awards.” She wimped out (as she termed it) and said that all finalists were the “best.” And so it should be. Every blogger has a different perspective and our readers have different needs…on different days…at different times. (Did I mention people are different? heh.)
You should also check out Awards Part 1, Part 2, and Part 3 for more on books and websites that really rocked in marketing to women. Good ideas, lots of food for thought for all of us.
Holly’s list of the “best of the best” in blogging included: Michele Miller, Wonderbranding; Toby Bloomberg, Diva Marketing Blog; Andrea Learned, Learned on Women; Yvonne DiVita, Lipsticking; Mary Hunt, In Women We Trust; all the fabulous folks at Blogher; Karen Barnes, Womentum; Wendy Maynard, Kinetic Ideas; Tami Anderson, How To Reach Women; Kelly Anderson, StartUp Princess…and well, me. Great to be in such terrific company - and if you’re marketing to women, you should be reading all of these. You should also add Holly’s blogs, GrokDotCom (with the rest of The Future Now’s web gurus) and Marketing to Women Online to your “must-read” list.
And, here’s where I go on a bit of a tangent (bear with me). Whenever I write about marketing to women, I have to almost literally flip a switch in my brain. That’s because so much of the “woman’s perspective” is the same as that linear-thinking, “one thing at a time” other sex.
We all want products that work, customer service that actually serves us, and value for our money. What’s different is how we process signals, separate noise from content.
(Oh, and studies have now found that sex doesn’t actually sell - it gets people’s attention, but they’re so busy thinking with their gonads, they can’t remember the product being pitched. And so the entire good ol’ boy beer industry breaks down in manly tears…Whatever will they do?)
P.S. Don’t just read, comment! The more discussion, the better for everyone. And, its really okay to disagree with any of us on the list. We disagree with each other on occasion. It’s all about the connections and the learning.
P.P.S. Yes, I’ll do some Googling and find that study re sex again.
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January 9th, 2008 at 4:09 pm
Congrats on the recognition, but not surprising. And I resent your stereotypes of liner-thinking men, wait the phone rang, just a minute… Like I was saying…. Wait, what was I saying?
January 9th, 2008 at 4:24 pm
Exactly! What were you saying?
January 10th, 2008 at 1:32 pm
That’s why I have a Daytimer with me at all timers. I am so non-linear that when driving the train down the tracks on a topic, the slightest distraction will cause a derailment. But at least with my constant notes I can find the tracks again.