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Mary Schmidt Marketing Troubleshooter

Mary

“We owe you an apology, Mary, about social media.”

Nov 20, 2014

Earlier this week I re-connected with an old friend and former client. And one of the first things she said was “We owe you an apology about social media.”  The folks building her company’s new web site are telling her that the company HAS TO HAVE Facebook, Twitter, etc. (It helps with SEO rankings!) After I told her that I didn’t need an apology (hey! It’s your business)—I also told her that no, they don’t have to have FB, Twitter, etc. They are a professional firm that gets almost all their business from referrals and repeats—and corporate and state government decision makers generally aren’t scouring FB or reading Twitter feeds to find professional services.

I did note that Twitter could work for them—but with a plan. And, that it

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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