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January 10, 2008

Marketing Lessons From New Hampshire

1. “Experts” often have no clue. Sometimes you have to listen to your gut and talk to the actual people who would be buying your product or service.

2. People aren’t always honest in surveys - or they - gasp - change their mind at actual decision time.

3. If you’re you - warts, teary-eyes, passion and all - you will win supporters, get other people passionate…and make enemies. But if you’re middle of the road - you’ll get run over anyway.

P.S. Hillary didn’t cry. Not a tear dropped. This is crying!
Jimmy Swaggart

Related Posts:
Marketing Lessons From The Primaries
Why I Have Trouble With “Expert.”

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2 Responses to “Marketing Lessons From New Hampshire”

  1. Mary Schmidt Marketing Troubleshooter » Go Vote - Even If You’re Annoyed Says:

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  2. Mary Schmidt Marketing Troubleshooter » Master EMarketer: Ron Paul??? Says:

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