January 15, 2008
“What’s A ‘Mac’ Book?”
The other day I told someone I had a new MacBook. This is a normal person who thinks, works, drives and buys things.
Normal person: “A what kind of book?”
Me: “A MAC book.”
Normal Person: “A ‘Mac’ book - what’s that?”
Me: “A notebook computer. A portable Mac with all the Apple stuff.”
Normal Person: “Oh. Well, anyway, as I was saying…” No “Oh, Ah, what about those cool widgets?” No “Have you heard rumors about the new ultra-thin?” Nope. Computers. Big Whoop.
Just some perspective for when we’re planning marketing, targeting customers…and assuming “everyone” wants, does, knows, thinks what we want, do, know and think.
Tags: marketing, marketing troubleshooting, target marketing, Apple, MacBook
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January 15th, 2008 at 3:06 pm
In the same vein. When I first started reading blogs/sites to better understand marketing, I received a newsletter talking closely to this topic you raise Mary.
The thrust was along the lines of: put things in terms your customers understand; and don’t use industry jargon.
The highly amusing irony for myself reading this newsletter, was it was phrased in what I will deprecatingly refer to as “marketing speak”.
The one phrase I can still recall was this talk of “copy”.
I was like: What are they trying to duplicate? They’re referring to duplicating something but don’t refer to the original thing that is being copied. Huh!?!?!
I moderately quickly realised that “Copy” has a totally different meaning to Marketing people. Copy == Original.
Well… I found it funny.
Cheers!
- Steve