The Brand New Biz World
My friend, Michele Miller (1) recently interviewed Seth Godin about his new book, Meatball Sundae. She recommends we all buy it - and since she’s: a. a whip-smart and funny woman whom I respect; b. a reading addict like me – I’ll be plunkin’ down some change for it.
Here are two cool excerpts from their chat:
Re “social media”
Seth: “I think most marketers think it’s a fad. The next gimmick. Then, some day, it will return to ‘normal’ and they can make Super Bowl ads again. Sigh.
It’s not going to happen. And until marketers start hiring people who are quick, humble and skilled, they’re going to continue yelling at an audience that is really quite good at ignoring them.”
And…
Re innovation, change and all that:
Seth: “Pioneers almost never realize what they’re doing… whether they are gold miners in California or Charles Revson buying TV ads for Revlon. You do it because you have no other choice, because you’re passionate, because it’s the best tool you can grab… not because you intend to change the world.”
(1) I’ve never met Michele in person. Yet I consider her a friend and trusted resource. See how this “social media” blogging thing works?
Tags: marketing, marketing troubleshooting, Meatball Sundae, Seth Godin, Michele Miller, social media
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Well, not to make this into a meeting of the Mutual Admiration Society, but you know I feel the same way about YOU. Talk about whip-smart and funny! You rock, girl. And I think you’ll like this new book from Seth!
Ah, pshaw! And as luck would have it – I walked in the local library this afternoon and there was Meatball Sundae! So, I grabbed it. However I do plan on buying for the bookshelf as well.
Thanks for dropping by!