Mary Schmidt Marketing Troubleshooter » “Good” Ideas Don’t Equal Good Business

January 22, 2008

“Good” Ideas Don’t Equal Good Business

Eminently practical.
Often needed.
Totally uncommercial.

And so it goes with a lot of ideas – which is why “technology transfer” often doesn’t work.

Tags: entrepreneur sanity check, marketing, marketing troubleshooting, technology transfer, product development

No comments Biz Dev Tips & Traps, Entrepreneur Sanity Check, Mind Candy & Brain Food, Mktg. Troubleshooting, Ramblings

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The 50/250 Method:
Doing a Start-Up On The Cheap (Without looking cheap)
- The concept: Raise $50K and get a product and customers. Then raise $250K and get to cash flow break-even. Your investors will love you because within 90 days you'll know if you have a viable business. If you do have a business, they'll love you more because they get a nice Return On Investment.
- You'll love it because you'll turn an idea into reality, pay the bills and maybe get some upside.
- If you are an equity control freak, this is not for you. If you want a lifestyle business and settle into a steady job, this isn't for you.
- More info: cheapbastardstartup.com or email Mary or Bruce.

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