Intel’s Leap Ahead: Listening to Customers!
Now, there’s an “innovative” idea!
From CNet: Intel increasingly letting customers lead the way…Having worked with the chip companies, I know how hard it is for them to change quickly. Yet, Intel is taking a page from their competitor, AMD, and becoming more “customer-centric.”
These days, Intel is cleverly taking a page from Advanced Micro Devices, the smaller chipmaker that has managed to work the phrase “customer-centric” into just about every press release and public appearance since 2003.
Intel salespeople are now encouraged to spend more time out of the office, talking to PC customers and designers and taking their ideas and concerns back to the mothership. Those customers have rapidly matured; instead of one basic desktop and laptop design for all, they are starting to realize that different people want different things.
I always grin when I read terms like “customer-centric” If you’ve got customers, they should rock your world.
And - Wow! Different people want different things! Who’d a thunk it. 
Like what you’re reading? Don’t want to do an RSS feed? Subscribe to the blog via email. I won’t use or abuse the address - you’ll just get new blog posts automatically delivered to your email box, to read as you want.
Tags: chipmakers, marketing troubleshooting, product development, Intel, AMD
View the Blog Roll