February 11, 2008
The Power of Three Simple Words: Yes We Can.
Over 1 2 3 3.2 million people have watched this video so far:
Positive. Inclusive. Emotional. Motivating. All in three common one-syllable words.
Can you get your marketing message across in three simple words? Maybe not, but it’s food for thought.
Does your brand get people excited…or just make them tired?
Read More: Roxanne at Bare Feet Studios, Clinton & Obama, A Lesson in Losing Control of Your Brand.
Tags: Obama, Hillary Clinton, 2008 election, politics, brands
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February 11th, 2008 at 3:01 pm
As you know, I have NOT been able to get our brand into three one-syllable words, so here’s a nod to the challenge of that. But getting other people to talk about us with love and appreciation? That is not so hard and is an opportunity that awaits just about any business.
I loved what a commenter had to say on my post you referenced above, “The only thing you can control is your own sincerity.” I thought that was a great way to inject some comfort and some actionables into the branding process, from the brand owner’s point of view.
February 11th, 2008 at 3:20 pm
Same here re three words. But, it’s a goal!
In any event - working to avoid same ol’ same ol’ marketing speak.
Love the sincerity comment.