February 15, 2008
Marketing to Women: Be Your Message!
Two of my favorite women marketers, Holly Buchanan and Michele Miller, have written a book, The Soccer Mom Myth.
As part of their marketing, they did a video. No airbrushing, photoshopping, mega-makeup and staid scripting for these two! They’re right out there, being smart, funny and attractive. They’re keeping it real - and us “real-life” women love that!
I can’t wait to read the book! And, knowing Holly and Michele, I’m very comfortable recommending it to you even before I crack the cover. I’m confident The Soccer Mom Myth will be both fun and educational.
Tags: Holly Buchanan, Michele Miller, marketing to women, The Soccer Mom Myth, marketing troubleshooting
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February 17th, 2008 at 9:05 am
As a die-hard “I am NOT a soccer Mom,” I, too, can’t wait to read this book. Holly and Michele are so much fun (as evidenced by this video) that you might forget they are marketing a serious topic: how to reach women. Their book will clear that up, fast! These gals know their stuff.
March 13th, 2008 at 4:36 pm
Um, actually we did do the mega-make up airbrush thing. you should have seen the video before the photoshop session.
I did wear lipstick - do I get points for that?
Holly