Martini Musing - Seth Godin Keeps Stealing My Ideas!
Hmmmpffff…who does he think he is? A best-selling author and big-brain smart guy? (Um, oh, wait a minute, he is.)
Okay, now that I’ve had my fun - my point is that there is a lot of good thinking out on the Web - and like minds tend to think alike (and write similar blog posts. Duh-oh!)
The great thing about our Wacky Web World and blogging is the sharing, enrichment, and expansion of perspective and ideas - from technology to marketing to (oh dear) politics. That’s why you see “competitors” such as Opinionated Marketers and my good pal, Mary Ellen Merrigan, on my blog roll. I learn from them and hope some day to work with them on cilent projects. (ME and I are, in fact, planning some world domination things.) Certainly, we don’t always agree - if we did, than we wouldn’t really be doing much real thinking, now, would we?
That’s why it gets so silly when bloggers are more concerned with their “brand” than the quality of their work. Certainly, none of us like it when a site skims our content. However, here in Albuquerque, a blogger got upset back in December because another site had his “trademarked” masthead (a photo of our city skyline, of which there are about a zillion) as well as the same “name” (a common abbreviation).
He wrote a long post being very protective of the”brand” that the blog team had “worked so hard” to create. (I happened across the blog in a Google search for something else this week). Then, I visit the blog and…one other blog links to it…and the last post was also way back in December 2007 (prehistoric terms in blogville.) So, I’m sorry, fella - your “brand” is an abandoned blog that was written for a short time by a peevish guy more concerned about his ego than his work. Doesn’t bode well for your future endeavors.
The Web World can be one of abundance. If you come into it with a scarcity mentality, you’re gonna be real unhappy.
What do you think? Leave a comment below - however, I moderate all comments, so it may take a bit to show up. Happy Friday!
(Need something else to read while killin’ time till ‘tooni time? Check out my post at Lip-sticking, Your Customer: Emily Hartley or Lucy Ricardo? )
Tags: Friday martini time, blogging, brands, branding, Seth Godin
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February 22nd, 2008 at 4:05 pm
*Love* the rip-off of Seth’s trademarked(tm) pic.
Totally made my morning. Here in at work doing server upgrades on a beautiful sunny Saturday morning here in Paradise. Woe is me.
Cheers!
- Steve
Note! All trademarks(tm) used in this comment(tm) are trademarks(tm) of trademarked(tm) trademarks(tm). I(tm) think. YMMV.
I’m sure “brand”(tm) is in there somewhere too.
February 22nd, 2008 at 4:35 pm
Steve,
Thanks for reminding me. Mary is a registered trademark of - well - me.