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Mary Schmidt Business Builder & Renovator


Do You Even Need Social Media in Your Biz Mix?

May 05, 2016

Yes, you read that right. I’m actually saying you may not need social media. It all comes back to the basics: What are your objectives? Who are your customers? Where do they look for information? How can you engage with them? How can you get them to act? (“Liking” you isn’t the same as buying from you.) Social media isn’t magic; it won’t instantly generate revenues, make a bad product great, or keep customers loyal. It’s also not—despite what some say—easy, simple or truly free. You need a strategy and then you need to implement it. (And, IF you use social media, you don’t have to do everything. Whew!)

If you’re in the Albuquerque area, join Erika Yocom and me on Thursday June 16th, 8:30 to noon. We’ll start with business strategy,

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Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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