Ideas, Governments And Businesses Rise And Fall
Some Monday Perspective: Ideas come and go. Governments rise and fall. Businesses grow and die.
J.P. Morgan (the man) once bailed out the U. S. Treasury.
“I think there is a world market for about five computers.” - Thomas J. Watson, founder, IBM
“What use would this company make of an electrical toy?” - Carl Orton, president of Western Union, to Alexander Graham Bell, who offered all rights to the telephone for $100,000.
And Wal-Mart would do well to remember Sears.
” We Are Waging War Against Combinations, Associations, Trusts, and High-Priced Products.” - 1885 Sears catalog.
Here’s something for ecommerce web sites: Why was Sears so successful? Lots of reasons, but here’s a big one (marketing to new immigrants), “Tell us what you want in your own way, written in any launguage, no matter whether good or poor writing, and the good will be promptly shipped to you.” I’d just be happy if I didn’t have to go all the way through the ordering process before finding out somthing is out of stock…(Oh, and Sears didn’t even have a retail store until 1925.)
Related Post: The Fossil Perspective
Tags: marketing, marketing troubleshooting, emarketing, ecommerce, Wal-Mart
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