Comments on: Am Ex is Wasting Their Marketing Budget (Again)

By: Mary Schmidt Marketing Troubleshooter » If You Fire (Diss) A Customer

Mary Schmidt Marketing Troubleshooter » If You Fire (Diss) A Customer — Wed, 08 Apr 2009 15:46:00 +0000

[...] Posts: Am Ex Is Wasting Their Marketing Budget (Again) Apparently, they’ve not heard of “merge and purge” either. The Root Cause of Big [...]

By: Direct Mail Marketing Help » Maintain a balance between image and content

Direct Mail Marketing Help » Maintain a balance between image and content — Fri, 21 Mar 2008 19:41:43 +0000

[...] surfing the net, I came across this post by Mary from Marketing [...]

By: mary

mary — Thu, 20 Mar 2008 16:23:16 +0000

I’m sure they think it’s cheaper (and easier) to just dump a bunch of junk in the mail on a regular basis…but is it really? I’d bet if anybody ever actually looked at ROI, they’d be surprised.

(Also as a tree hugger, it makes me nuts to get all this paper that I immediately dump in the recycling bin.)

By: John Whiteside

John Whiteside — Thu, 20 Mar 2008 15:59:02 +0000

I’m the treasurer of a non-profit networking group here in Houston, and so I pick up the mail from our PO box. We are organized as a 501(6)c, so we’re a legal entity – but it’s strictly collecting dues, throwing some monthly events, all volunteer, etc.

And twice a week we get something from Amex offering us a card of some kind. I understand how we GOT on the list, but you know, I’ve thrown out at least 100 of these things in the last few years. It’s nuts.