Cap One Surprised Me (Nicely!)
What with one thing and another, I somehow ended up with $3.16 credit on my card…and I’ve not been using it (as part of my “Simplify” resolution I’m only using one credit card, Discover.) So, I kept noting on my To Do list that I needed to apply that credit somewhere, but it just hadn’t risen to the top. (I mean, the time it would take me for a whoppin’ three bucks and change…)
So, it was a really nice surprise the other day when I got a check from Cap One for $3.16. It probably cost them more than that to issue and mail the check.
Hey, that’s a breakfast burrito! And, Cap One has now risen to top of mind for me again. I may even pull the card out of the box and put back in my wallet.
When was the last time you surprised your customers? (Tip: They’ll probably tell others about it too…absolutely free marketing of the best kind.)
Related Post: Did The Easter Bunny Visit Your Customers?
Tags: marketing, marketing troubleshooting, customer service, Capital One
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March 28th, 2008 at 9:37 am
Imagine that, a good surprise from Capital One. All I get from them is junk mail
What an excellent reminder to “Keep Surprising!”
Happy Friday!
March 28th, 2008 at 10:06 am
Tig,
Yep, I almost threw out the envelope unopened, since I thought it was junk.