Comments on: Putting The “Social” in “Social Media”

By: Mary Schmidt Marketing Troubleshooter » Social Media Snake Oil

Mary Schmidt Marketing Troubleshooter » Social Media Snake Oil — Thu, 07 Aug 2008 17:32:37 +0000

[...] Posts: Putting The “Social” In “Social Media” My Favorite Marketing Snake Oil Pitches Marketing is Broken and I’m Thrilled! Why Are You [...]

By: Mary Schmidt Marketing Troubleshooter » How Bermuda Grass is Like Word-of-Mouth Marketing

Tue, 24 Jun 2008 14:59:07 +0000

[...] Posts: Putting the “Social” In Social Media Did You Invite Borders Marketing Staff To Your Book [...]

By: Mary Schmidt Marketing Troubleshooter » Did You invite Borders Marketing Staff To Your Last Book Club?

Thu, 05 Jun 2008 15:06:54 +0000

[...] Now, look at your own marketing. Are you trying to barge into people’s lives, unasked? Keep this in mind, as you think about all that new-fangled social media stuff. (Which isn’t really so new-fangled. It’s people talking to people.) [...]

By: Learning the Value of Tools » The Buzz Bin

Learning the Value of Tools » The Buzz Bin — Wed, 09 Apr 2008 13:53:59 +0000

[...] and criticism such as, “how do you even begin to determine the ROI?”, “only an elite few are involved with social media” and “what about the security of social networks?” Lee Hopkins had a post [...]

By: mary

mary — Wed, 02 Apr 2008 13:53:10 +0000

Glenn,

I’m equally cranky about the term – but it’s out there and people are trying to grok it.

It’s really all about people communicating – “social media” “viral” “word-of-mouth” blah…blah…blah…

I may have to find me one of those t-shirts!

By: Glenn (Customer Service Experience) Ross

Glenn (Customer Service Experience) Ross — Wed, 02 Apr 2008 03:05:37 +0000

Okay, it’s been a long (albeit, productive) day and I may sound a little crotchety.
1. I hate the term “Social Media.” Sounds boring like “Social Studies” and something I might be scared of, like “Social Disease.”
2. I’d rather think of it as building a community or communities of people with shared interests.
3. The business must listen to its customers and take action on much of the feedback. It’s relational, not transactional.

(And just to prove that I’m not really crotchety, I hear there’s a t-shirt out there that says, “Viral Marketing Doesn’t Work–Pass It On!”:-)

By: mary

mary — Tue, 01 Apr 2008 23:15:54 +0000

You mean I actually have to take my own advice?

1.Keep my “News & Views” Updated every week. (including my guest blog posts over at Lipsticking.com.) Done for this week, today.

2.Keep on track with my 1/2 hour of reading/blog surfing/writing/thinking every morning BEFORE I dive into the work day.

3. Stay on track to publish the book on “new marketing” I’m writing with another collaborator.

And, here’s a Fun fourth: Further develop more opportunities for the M&M Show. (Keep this up – we can get those custom M&Ms).

By: Mary Ellen Merrigan

Mary Ellen Merrigan — Tue, 01 Apr 2008 20:59:58 +0000

It was fun, MS! Thanks for your great contribution. I loved your characterization of the outdated website as a spider web. Great photo, too. All too often we simply get stuck in the “I’m gonna” mode. My challenge to seminar participants, like yours, is “Take action! Make something happen. Just do it.” A funny thing happens when you go for what you want – you frequently get it.

Since we talked about the power of three, I’ll commit publicly to my three BIG tasks for the month of April: 1. Email follow up to every seminar participant (as promised) with bonus on/before 4/4/08; 2. My on sample online media room up and operative on/before 4/30/08 (remember what we said about the cobbler’s children!); and 3. At least a baker’s dozen posts (13) about OMR for the month of April – which means that Special Report will be ready for request on/before 4/30/08. How ’bout it, seminar attendees? What three things do you commit to do?