Mary Schmidt Marketing Troubleshooter

Book title I glimpsed in a recent visit to the library.

You can’t “make” anybody feel. You can mandate/force behavior, but feelings take a just a wee bit more than 1/2 an hour.

Why would you want everyone to like you? You don’t like everyone.

“Everyone” isn’t your target market or shouldn’t be. We’re talking people here - not a dartboard.

Now, look at your marketing plan…product slicks…web site… (I’ll wait)

Are you trying to make everyone like you?

if so, it’s a sure bet you’re boring everyone - or at least the “ones” you most want to attract.

Tags: marketing, marketing troubleshooting, sales, selling