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Mary Schmidt Marketing Troubleshooter

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April 10, 2008

Oh PUHLEASE Buy From ME!

Mourning DoveIt’s mating season…and by about 4 in the afternoon, my yard is filled with lonely doves crying (I swear): OH PLEASE! PICK ME! PICK ME! OH PLEASE!

And so it is in human dating…and sales.

You can’t expect to get to the altar right after introductions. I once knew a woman who’d speed from 0 to 60 by the second date (sometimes the first.) She’d then expect the guy to totally rearrange his life around her. And, she really worked the “sales funnel” numbers – she’d have a new “the one” about every two months. One fella that was “pitched” said that, while he really liked her, her frantic desperation was overwhelming. Didn’t seem like she was truly interested in him – just wanted a man, any man.

People hate being sold. They love to buy. And, they want to feel they’re THE one. Just ask all those lady doves on my back fence.

Related Posts:
Start-Up Success: Sales Pros Or Order Takers?
Selling: They’ve Got To Taste It First!
Selling: ABC Is DOA

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3 Responses to “Oh PUHLEASE Buy From ME!”

  1. [...] example, how about marketing as dating? (Hats off to Mary, who can look at almost anything and find lessons for us business owners and who [...]

  2. [...] into giving dating (or life coaching) advice here.  But, building a customer relationship is a lot like dating (and  nobody gets married on the first date…at least not anybody that stays [...]

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