Average Marketing for Average People (Zzzzzzzz)
Ah, remember the good old days? One or two radio stations, three network channels, the daily newspaper…maybe you glimpsed a billboard…but you weren’t bombarded with mass marketing messages…
A lot of marketing is still designed to sell large quantities of average products to a large number of average people. A relic of our industrial age, assembly line economy (You can have any color you want, as long as its black - Ford and the Model T)
Two problems with this:
1. NONE of us think of ourselves as “average.” We want (nay, deserve!) special, unique, top drawer!
2. We’ve got a lot more choices…and a lot more people yelling at us to buy, buy, buy - right now! And, they’re going to absolutely ridiculous lengths to sell things like toilet paper, which is a pretty average sorta product - it can only be so good. (Read more: Cottenelle on Crack (Literally), Marketing Profs blog)
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April 26th, 2008 at 1:21 pm
Re #2: The triumph of (endless) budget over common sense?
I’d *LOVE* to see the business case justification for making that bus. That is just so so very wrong!
Cheers!
- Steve