Mary Schmidt Marketing Troubleshooter

To which I can only say, Well, Thank God! You’ve been cluttering my email box with relentless pitches re a limited time, limited availability big deal event…and here we are are the day of the event…and you still have space. So much for those “limited” c’mons, heh? (And, at least a small forest died as well…since I also received a big cheesy postcard…which probably went out to hundreds or even thousands of “prospects.”)

Before you, constant reader, market an event - stop and think. Is it really “special?” Would you want to hear about it over and over? (And, do you like being called by your first name when you’ve never met the person? I hate the faux friendliness - particularly when, in this case, the consultant is threatening me, having started out with “please join me” a couple of weeks ago…but, then mebbe I’m just gettin’ old and cranky.)

Read More: How it should (and shouldn’t) be done, Seth Godin’s post, Ouch.

Tags: emarketing, email marketing, direct mail, marketing troubleshooting, direct mail