Mary Schmidt Marketing Troubleshooter

The Press Release Is Dead! Um, not. Certainly, the traditional corporate speak releases - mass produced for mass media - are rapidly going the way of the Dodo bird. What with the gazillion ways we can get information, companies and mainstream media can’t control the message anymore.

However, reporters also freely admit they get many story leads and ideas from the Web (including - ahem - blogs). So, the easier you make it for them to get info about you, the better chance you have of getting more visibility. Further, many of us still live in towns or cities where the local paper of record may be run (likely is) by people who want things the old-fashioned way - like in a release.

Instead of a “press release” - think of it as Grab N’ Go Marketing. Prepare the information in your Online Media Room accordingly.

Read More: Mary Ellen Merrigan on 15 things to consider for your Online Media Room.
Rebecca at SEOMoz, Have Online Press Releases Gone the Way of the Dodo?

Related Posts:
Wasting Your Time On “Thousands”
Nobody Will Read Your “Vision” Press Release Either
Press Releases: They Don’t Care What Your CEO Says

Tags: entrepreneur success, online media room, public relations, press release, marketing troubleshooting