Web Sites: The Black Screen of Death!
A young entrepreneur asked me what I thought of his new site…my reply: “It looks like Darth Vader is trying to sell me something.”
The dynamic fella is in the video production business, so I’m not too surprised he loves the black…and the “pop” of the graphics. But…what if:
A. People want to know why they should pick him over a gazillion other companies?
B The people (decision makers) are aging baby boomers that have difficulty reading white text on black pages?
C. Somebody wants to print a page from the site?
D. Somebody is in a real hurry and doesn’t have time to click around to find out more about the company?
He also couldn’t tell me how much business he gets from his current site. Hmmm…so how is he going to see if the new one is better?
Tags: entrepreneur success, web design, emarketing, marketing troubleshooting
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May 20th, 2008 at 3:24 pm
Let me “friendly amend” “B” above by adding the phrase “in four-point font” to the end of the sentence.
July 2nd, 2008 at 10:29 am
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