Mary Schmidt Marketing Troubleshooter

One reason there are so many bad web sites is that people think of their sites as something they simply “take live” - separate from planning and the “real” business. Some flashing lights, lots of cool technical stuff, and voila! IT’s ALIVE!…then it goes lumbering off into the woods…whu-oh!

I recently got a call for a woman who had been referred to me by a client. Since I get most of my business from referrals, I was happy to chat for a few minutes. Unfortunately, I won’t be working with the woman. She simply couldn’t grok that we needed to have a discussion re strategy and goals before we leaped into building her site…and that there was a lot that had to be done before we even start talking to web techies about the building.

…and so it goes. I’m sure she’ll find someone to get a web site up and runninglumbering…and then she’ll wonder why it’s not doing what she expected.

Tags: entrepreneur success, web design, emarketing, marketing troubleshooting