Mary Schmidt Marketing Troubleshooter

Well, of course not! But in the virtual world, some marketers think it’s perfectly fine to barge into your private space, uninvited, blaring their pitch.

Example: Ads on Facebook. Now, I’m most definitely not their target demographic for most ads. (I also ignore all of ‘em. I’m not on Facebook to read ads.) However, based on what I’ve seen, their “target demographic” is “people who love all kinds of ads, have nothing better to do, and who will buy anything.” How many people do you know that fit into that category?

Now, look at your own marketing. Are you trying to barge into people’s lives, unasked? Keep this in mind, as you think about all that new-fangled social media stuff. (Which isn’t really so new-fangled. It’s people talking to people.)

Read More: Facebook Ads Prove The “Targeting” Demographic is Silly. by Robert Gorell, at GrokDotCom.

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Tags: marketing, marketing troubleshooting, social media, Facebook