June 5, 2008
Don’t Believe, Don’t Call
Sign seen on various street corners around town:
CEO Pay Working At Home
Don’t Believe, Don’t Call
800-xxx-xxxx.
Now, I KNOW that this is some new riff on the old “stuff envelopes at home” or a network marketing scheme…but that last line…hmmmm…really tweaked my curiosity.
In any marketing pitch, you’ve only got a couple of seconds to grab someone’s eye (or ear) - in any type of media. You can’t tell people everything, but you can make them curious to know more.
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