How Bermuda Grass is Like Word-of-Mouth Marketing
It grows - even thrives - where you didn’t plant it, don’t want it, don’t water it. And, it’s almost impossible to kill, if you don’t want to poison the environment.
It dies where you plant it, want it, fertilize it, baby it.
And so it goes - if a marketer starts talking about a systematic, “Word-of-Mouth” plan, complete with “targeted ads,” “social media messages” and “paid blog posts” - look for another marketer.
The key is having something worth talking about - you really have no control over those mouths doing the talking. They go where and say what they will. (That quality control problem you have in manufacturing? Guess what your customers are talking about? It most certainly isn’t your new “cool” ad.)
(And now back to working on that #%^&* patch of grass in my side yard…)
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Tags: marketing, marketing troubleshooting, WOM marketing, social media, Word-of-Mouth
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June 25th, 2008 at 8:22 am
I highly recommend people read “Made To Stick” before they embark on planning a word of mouth campaign.
If you’re trying to kill that bermuda, cover it in black plastic for a week or two. And don’t allow water anywhere near it.-)
I’ll be reading…
Glenn