July 9, 2008
Somebody Will Always Buy It.
Questions from my Entrepreneur Sanity Check:
Who would buy it?
Who would buy more than one?
How many “whos” are there? (Horton may be able to hear ‘em, but can you sell to them?)
Consider: When introduced in 1957, 63,110 Edsels were sold in the U.S. within a year - one of the most successful car launches to date. It was gone by 1959. But don’t those fellas look happy and optimistic? (Of course, that was before Ford’s final loss tally of $350 Million.)
Tags: marketing, marketing troubleshooting, Edsel, product development, entrepreneur sanity check
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July 16th, 2008 at 2:43 am
[…] Mary Schmidt has a little goodie over on her blog, where she asks the questions we all need to ask when we’re bringing a B2B technology product to market: Who would buy it?Who would buy more than one?How many “whos” are there? (Horton may be able to hear ‘em, but can you sell to them?) […]