Mary Schmidt Marketing Troubleshooter

1. Magically increase sales RIGHT NOW.
2. Magically make customers happy.
3. Magically make employees productive (and happy.)

It doesn’t do you much good to spend dollars on things like glitzy advertising, slick brochures, and general marketing hoo-ha…if you don’t sell; your customers aren’t happy; and your employees aren’t producing.

And, in tough times, marketing can’t instantly make it all better either. If you find a consultant who promises quick sales spikes or easy millions, make sure you’ve got a money-back guarantee. Then, be sure and put the fee on a credit card so you can file a dispute when he or she claims you didn’t implement “it” correctly so you’re not entitled to the money back.

Here’s what good marketing should do:
1. Help you build long-lasting, mutually trusting relationships with your customers. (You’d have to pry them off your ankle to get them to leave.)
2. Help you communicate more effectively both externally and internally. (If your employees are clueless and unexcited…guess how your customers will feel.)
3. Understand how to build better products and services that people want - then deliver them consistently.

Related Posts:
My Magic Marketing Wand is Broken
No, I won’t write your brochure.

Tags: marketing, marketing troubleshooting, marketing communications