Mary Schmidt Marketing Troubleshooter

Haven’t we all heard this about some great product? But, here’s the challenge:

First, “it” has to make it onto a shelf. (at a price that builds in enough profit margin to make it worthwhile for the owner of those shelves.)

“It” has to get onto enough shelves so that you, the maker, might possibly make some profit (note - “money” ain’t the same as “profit” - as many a New Mexico salsa maker with the BEST product has found out.)

Then people have to know it’s on the shelf. (Get their attention - in a GOOD way, not by yelling at ‘em in some obnoxious ad.)

Then people have to take it OFF the shelf. (You’ve got to give them a reason to do so - get their interest)

Then they’ve got to decide to put it in the shopping cart.

Then they’ve got to make it all the way to the check-out lane…and then not abandon their cart. (And haven’t we all done that in both the real and virtual world?)

Tags: marketing, small business marketing, marketing troubleshooting, web sites, web design, web development, web marketing, emarketing, Target, retail marketing