Marketing In Days of Doom
The headlines keep getting grimmer - the big banks are having trouble, etc. etc.
However, the world keeps going. People are still buying and selling homes; people are still making and selling products; and your customers haven’t all moved to Mars.
So, now is NOT the time for small (or big) businesses to go into “hunker in the bunker” mode.
Keep calling your customers just to see how they’re doing. (You’re not? Why not?)
Look at your marketing budget and focus on the tactics that yield results. Do a sanity check - are we doing it because of our ego or to reach out to our customers?
Don’t go to “Plan P.” Panic doesn’t do anybody any good. If your sales are down, look for the root causes and then plan accordingly. Don’t start blindly trying any and all things that come along promising instant results. (You know - those emails selling magical seminars that will - poof! - make you millions in 30 days. And, if your print advertising hasn’t been yielding results before, what’s different now?)
Think positive. Thinking “we’re doomed” is a self-fulfilling prophesy. You may not be able to directly affect national or world events (including the weather) - but you CAN control your attitude, actions and reactions.
P.S. And just so you don’t think I’m totally disconnected from reality - I had a meeting with my financial planner last week. Guess where large chunks of my money have been invested? Fannie Mae and Freddie Mac. Good thing I have a sense of humor (and perspective).
Related Posts:
I Agree With George Bush
What Good (Great) Marketing Can’t Do For You
Tags: marketing, marketing troubleshooting, US Economy, marketing budget
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