October 1, 2008
Experience or Explanation?
It’s hard writing your own marketing materials. You know your industry, company and product inside and out. You can explain down to a level that would drive even your doting old mother out of the room and to the nearest martini…
So, here’s a quick sanity check for you. When talking to your potential customers about what they can expect from you…
Are you describing the experience…or giving them a grammatically correct, well-organized explanation? (This isn’t your high school English or Science class.)
Related Post: All We Have To Do is EXPLAIN IT! (Maybe Not)
Tags: marketing, small business marketing, marketing troubleshooting, entrepreneur sanity check, marketing communications
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