Smile! You Could Be On YouTube!
Yesterday, as I was leaving the JC Penny Home Store, a sign on the door caught my eye:
WE CARE! in big bold letters
in smaller letters “Closed Circuit Television in Use”
While this is better than “Shoplifters will be prosecuted” or “You’re Being Watched”…the message doesn’t make any sense. I expected “We Care” to be followed by something like, “That’s why we donate 3% of all profits to X charity.” However, the CCTV makes it clear the only thing they really care about is my not stealing from them.
My idea: If they must note that CCTV is in use, what about something like,
Look Up and Wave!
You could be on YouTube tomorrow!
Closed Circuit Television in Use
Tags: marketing, customer service, marketing troubleshooting, retail marketing, customer service
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