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Mary Schmidt Marketing Troubleshooter

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March 2, 2009

Why You Won’t Get My Business Again.

When you called me to “follow up” you started with abruptly stating, “We’ve not received payment yet.”

Well, okay…but…We could have eased into that with “Oh, by the way, I can take your credit card over the phone and send you a receipt” AFTER we talked about my satisfaction and gotten my feedback. (There was no invoice yet either…and we’d just closed the deal a few days before.)

I realize that many businesses are working close to the bone these days…and some small businesses are always cutting it close…but…if your first priority with customers is getting paid right now, it makes them wonder: 1. How long have you been in business; 2. Will you be in business next time they need you; 3. How efficient/inefficient are you business operations – are you this desperate and sloppy in product development and support?

Related Posts:
Why You Did Get My Business
Do You “Service” or Care?
Why You Didn’t Get My Business – The Phone List
Why You Didn’t Get My Business – The Web Site List

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