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Mary Schmidt Marketing Troubleshooter


Stop “Educating” Your Customer.

Sep 16, 2015

Teacher in Ferris Bueller’s Day OffIf - after months of effort - you find yourself saying one or more of the following:

“They just don’t understand how our product can…(cure cancer, make their teeth whiter, solve world hunger…)
“They just don’t understand our value proposition.”
“They just don’t understand our pricing model.”

Bill the Cat Stop! If customers “just don’t understand” - it’s not their problem. It’s also not their job to buy your product, make you profitable, or grok your models or value proposition - particularly if you’re actually saying “pricing model” or “value proposition” to them. Ack!

Don’t “educate” your customer. Go where they already are.  How are they doing things today?  How can you easily fit into their comfort and/or happiness zone?  (Comfort and

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Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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