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Mary Schmidt Marketing Troubleshooter



Aug 04, 2015

I recently discovered the author Michael Sears and his Jason Stafford series of Wall Street-themed mysteries. Stafford has an autistic 6-year-old son…who somehow, in the second book of the series, ended up attending one of those way overblown Broadway musical spectacles. The little guy starts to melt down and screams “WHY CAN’T THEY JUST TELL THE STORY??!!!”  Now, can’t we all relate to THAT plea?

Look, I love words. I even love complex sentences and big words. But, less is often more. This goes for any kind of writing, but especially in business. And, on the web we’ve all the got the attention span of a spastic squirrel.

Just tell the story. Your customers will be very grateful…and may even buy from you sooner rather than later.

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Start-Up Sanity Check for B2B Tech Ventures

Got a great idea? Are people telling you it’s crazy? Good! You’ve got to be a little insane to take that start-up leap – rather it’s out of your garage, the lab or a day job. I'll help you decide where and when to leap (and what to do when you land).

Investment: $500.00 (Why do I call it an investment? Two reasons: 1. If you’re willing to pay, that tells me you’re serious. 2. When you pay for advice, you’re more likely to value and use it.)

Drop me a line and we’ll see if we’re a good fit. If I can't help you, I’ll tell you (and if possible, tell you who can.)

Got funding? I work with one to three start-ups a year, on retainer (minimum of three months, maximum one year).

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Social Media Isn't Free, Easy or Magic.

If one of the self-anointed experts contacts you, pitching magical thinking, ask:

1. What results can I expect if I work with you? (Note: Twitter followers aren't necessarily customers.)

2. What kind of time will I have to invest? (Social media, properly done, is all about personal relationships. You with your customers...and a good relationship takes time.)

3. How do I integrate social media tools with my current operations? (Your salespeople need to know what you're saying on Facebook. Your customer service process and policies should be consistent across the board, from phone to Twitter.)

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