“The price is a surprising happiness to you!”
Normally, I delete, unopened, any email with a subject line like, “hello!” but I’m expecting an email from a new referred client so….
Turned out it’s a very poorly translated (and spelled) email pitching “electornic products” – giving me the link to the website where “the price is a surprising happiness to you!”
Here’s the thing – price is almost never happy-making. It’s a given, a requirement, something to be paid in exchange for something we want (and we’ll pay more for wants than needs any day.) Further, “surprising” people with a price is a bad idea…if it’s too low, they wonder what’s wrong. Too high, and they feel baited and switched.
Now, back to deleting, unopened, the next batch of cold PR emails pitching Dad’s day ideas…Happy Tuesday!
P.S. People love great deals…and that’s different from a great price. Think about it.
Tags: pricing, marketing troubleshooting, entrepreneur sanity check
View the Blog Roll