June 29, 2009
What’s Wrong With Publishing
…and meanwhile as the both the publishing and advertising industries run around screaming and acting in blind panic…
Last night as a friend and I were bemoaning the loss of some good magazines and kvetching the reason we don’t read others…she noted that “I don’t want to pay to read ads that someone else has already paid to place.”
Hmmm….could it all come back to: a. knowing your target market; b. offering quality?
Tags: marketing, marketing troubleshooting, publishing, target marketing
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