Marketing Profs Should Know Better
After all, it’s a marketing professionals web site. Lots of good info, different perspectives, something for everyone. EXCEPT…when I want to read a “premium” article. I can sign up for a free two-day trial – but they still want all my info (in multiple “continue” screens), including credit card info – so at 12:01 a.m. the day after expiration, they can charge the card. Yes, I get they want to get paid and what they offer has value…but…
Why not give me a password that’ll expire and let me read the content right then? Then, I’d be far more likely to sign up for more. (Also, consider “pay as you go” for certain articles.)
(This taps one my pet peeves – all the companies who design their systems as sales traps, hoping you’ll forget you gave them your credit card info…for subscriptions, “auto renewals” and all the rest.)
Tags: marketing, marketing troubleshooting, web marketing, customer service, emarketing
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Hi Mary, thank you for the constructive feedback, we appreciate it. Please be sure, it’s not our intention to deceive anyone. I will be sure to share your feedback on how others might temporarily access our premium content with the team at MarketingProfs.
If you’d like to talk more, feel free to e-mail me.
All the best,
Beth Harte
Community Manager, MarketingProfs
@bethharte
Thanks, Beth for your comment. I’m sure you don’t intend to deceive people but it is a c’mon. One which may get you an initial bump in subscribers…but will they be happy, repeat subscribers?