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Mary Schmidt Marketing Troubleshooter
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Donate or Join?

Feb 10, 2012

Like you, I get a lot of pleas from non-profits.  And, the “donate” button is prominent on many of their web sites.  Now, I’ve got no problem with donating;  I do to several organizations on a regular basis (but, please, no more free tote bags, t-shirts, or stuffed animals.)
 
However, while it makes people feel good to help others (google and you’ll quickly find the back-up research…or just ask yourself) - we really like to feel we belong.  We’re hardwired to gravitate toward groups. (We

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Tip of the moment

The Biggest "C"

When you're in start-up mode, investors often pressure you to hire "key" people, such as a COO and/or a CFO. Only one problem with that. If you don't have a product or customers, there isn't much for them to do.

Forget multi-tasking for a sec. Selling doesn't come naturally (if at all) to someone whose forte is nuts and bolts operations. Even if he or she has the best of intentions, it just ain't gonna happen. (Qualification, pursuit, and closing is as much an art as a science.)

So, resist the urge and pressure to hire the big Cs. Because the biggest C of all is CUSTOMER. Product (that works). Sales. That's it. (And have a plan for growth that includes bringing in more people as they're needed.)

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